Travel + Leisure
The Hudson Group approached me to create the visual brand identity for popular magazine title “Travel + Leisure,” as they prepared to enter airport retail.
I was able to present my overall concept, from fixtures to finishes, to both the Client as well as Vancouver International Airport. The design was so well received that it has been rolled out as a national standard for the brand. It was also used in marketing efforts by the Client and has been written about in online journals.
As of 2013, at least eight stores have been built, with numerous additional locations proposed.
